Innovation / Problem Solving ~ MyTRIZ


MyTRIZ Innovation Association

The MyTRIZ innovation association is a non-profit organization that exists for the benefit of those who know the TRIZ methodology, want to learn TRIZ, and wish to apply TRIZ for the benefit of all mankind in the country.

TRIZ is globally recognised by multinationals that have practised TRIZ from various industries such as Samsung, Intel, Procter & Gamble and IBM. TRIZ is a global association operating as The International TRIZ Association (MATRIZ) while MyTRIZ is the Malaysian chapter. 


What is TRIZ?

TRIZ is a problem solving method based on logic and data, not intuition, which accelerates the project team’s ability to solve these problems creatively. TRIZ also provides repeatability, predictability, and reliability due to its structure and algorithmic approach.

“TRIZ” is the (Russian) acronym for the “Theory of Inventive Problem Solving.” G.S. Altshuller and his colleagues in the former U.S.S.R. developed the method between 1946 and 1985. TRIZ is an international science of creativity that relies on the study of the patterns of problems and solutions, not on the spontaneous and intuitive creativity of individuals or groups. More than three million patents have been analyzed to discover the patterns that predict breakthrough solutions to problems.

TRIZ was originally derived from the analysis of patents related to technical problems and therefore early applications were associated with engineering problems. Over the years, the TRIZ Inventive Principles have been modified to solve Business and Social Problems.



TRIZ’s modules include but not limited to the following:

  • Structured Problem Solving Process
  • Function Analysis
  • Cause & Effects Chain Analysis
  • Trimming
  • Ideality
  • S-Curve
  • Trends of Engineering Systems Evolution
  • 39 System Parameters
  • 40 Inventive Principles
  • Contradiction Matrix
  • Physical Contradiction
  • System of Standard Inventive Solutions
  • Scientific Effects


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